AGENDA
Wednesday, Sept. 21
3 p.m. Welcome
Opening remarks by Hanley Wood CEO Frank Anton
3:05 p.m. The New Now: Marketing and Media for Construction
In these changing times, many building-product marketers have taken the opportunity to explore and refine their marketing methods. Hanley Wood CEO Frank Anton reveals the marketing trends and best practices uncovered by a recent proprietary independent-market-research study conducted by Hanley Wood.
4 p.m. State of the Economy: Commercial Building Industry
In late 2010, the commercial-building industry was showing some positive momentum. American Institute of Architects (AIA) Chief Economist Kermit Baker explores the current state and what’s ahead.
4:45 p.m. State of the Economy: Residential Building Industry
As the U.S. economy shows signs of rebounding, will the residential housing market follow suit? Mark Zandi, chief economist at Moody's Analytics, discusses events impacting the industry and offers his forecast.
5:30 p.m. Hanley Wood Windy City Happy Hour
Head to the Hanley Wood Windy City reception to network with your peers. Enjoy refreshments while you mingle, and learn about unique marketing initiatives Hanley Wood is offering for 2012.
Thursday, Sept. 22
7:30 a.m. Breakfast
8 a.m. Shifting From the Old Model of Media and Marketing to the New
Bob Garfield is a prominent commentator and analyst of advertising and marketing. His new Ad Age column,
Listenomics, explores 21st-century marketing and media, and he’ll share insights on making the move to a new marketing model.
9 a.m. Standing Break
9:10 a.m. Housing 360: Insight Into Home Ownership
According to the headlines, consumer attitudes and ideas about home ownership and remodeling have changed dramatically. Discover what 3,000 diverse consumers disclosed about home ownership, renting, and remodeling in this proprietary Hanley Wood survey, presented by Kent Colton, senior fellow at the Joint Center for Housing Studies of Harvard University.
10 a.m. Break
10:15 a.m. What’s New: Design Trends
What’s the next big thing in design? Ned Cramer, editorial director of the Hanley Wood commercial design group, and Boyce Thompson, editorial director of the residential new construction group at Hanley Wood, present the latest trends popping up in the commercial and residential design arenas, and explain why they’re likely to show staying power.
11:15 a.m. What’s Hot? What’s Not?
Hanley Wood Market Intelligence is the housing industry's leading independent housing research source. Jonathan Smoke, executive director of research, provides an overview of hot (and not-so-hot) housing markets.
12:15 p.m. Closing Comments
Wrap-up by Hanley Wood CEO Frank Anton
12:30 p.m. Lunch and Adjourn